New media fosters creativity because as a new platform is
created, others may be inspired with a new media idea themselves, or with ways
to improve it. New media also gives way to user generated content, where users
are now able to use the medium for activities they previously engaged in. The
new media is host to tons of new content. In Miller’s article “Professor von Hippel
said, “’consumers often come up with ideas for products, and companies wait on
the sidelines to see if they have mass appeal’”. Twitter is one example of
this. They will introduce two new features because of user-input, lists and
retweets. As users continue to use a product they may have suggestions how it
can be improved. Social media companies have the added benefit that the product
they have is one where users can directly communicate their ideas/opinions/suggestions
with others.
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